Turn AI from idea into daily workflow, without disrupting the business.
We help businesses choose the right AI workflows and put them into daily work. Our team scopes, builds and rolls out the automation and the software around it, then hands it over so it keeps running.
See the approach first, then book a 60-minute call if it looks right.
What we do
AI Workflow Solutions
Our main offer. We find the parts of your operation where AI genuinely reduces manual work, then build and roll out the workflows you approve.
See the approachBuild and Delivery
When the answer is software rather than an automation, we design and build it: internal tools, web applications, integrations and cloud infrastructure.
See what we buildTechnical Advisory
Focused guidance on a specific decision: architecture reviews, vendor evaluation and technical due diligence. No long-term commitment.
Learn moreHow we work
One team, end to end
The people who scope the work are the people who build it. Strategy, architecture and build come from one place, without handoffs between a consultant, a designer and a development shop.
Your systems stay
We build around what you already run rather than asking you to replace it. The work sits in the gaps between your systems, which is where the manual effort is.
Honest counsel
If something is the wrong call, too risky or not worth the money, we say so early and propose an alternative.
You keep the keys
Code, infrastructure and accounts sit in your repositories and your environments. No lock-in to us.
Who does the work
Distel is a Singapore team of implementation and engineering specialists. You meet the people who will build your workflows, and they are the same people who scoped them.
Engagements are led by our founder, Michael Distel, who has spent 20 years building software and companies across Southeast Asia. He started with safety-critical systems at Schneider Electric, co-founded and scaled a bootstrapped company to 20+ people across several countries, and served as CTO at VC-backed startups including FoodRazor and BuildBear Labs. Two and a half years as an Investment Associate at Cocoon Capital added the investor's view of what separates businesses that scale from those that stall.
We work with SMEs and mid-sized businesses, plus selected founders and startups where the fit is right.
Let's talk: over coffee or a call
Sometimes the best way to work through a real problem is to sit down and talk it through. If you're in Singapore, we're happy to meet in person.
If not, a 60-minute video call works just as well. You will leave with a clearer decision on priorities, resourcing, and next steps.
Book a call